By Carl Ivory
The onset of the COVID-19 pandemic and its corresponding impact on the world will be studied for decades. What we know in the interim is that a focus on sustainable online shopping created an influx of new opportunities for businesses willing to embrace it.
Alejandro Pena is the CEO of Keter Group, a business based out of the Middle East that supplies shoppers with sustainable resin-based home and garden decor.
Alejandro Pena was brought on board the Keter Group to help guide the company in its expansion efforts, using new techniques and strategies to better reach clients in this space. Pena and Keter Group have focused on improving customer experiences and outcomes by focusing on what the business does best: provide better products at unbeatable prices while operating as stewards of the environment.
Learn the Keter Difference
Keter was founded over 70 years ago as a resin-based home and garden supplier. With manufacturing facilities worldwide and products in stores across the West, Keter is home in yards and living spaces worldwide.
The pandemic ushered in a new opportunity for businesses like Keter as they seek to reach hybridized shoppers. A study by ReportLinker found that the global outdoor furniture market had risen by more than 5.2%, with a compounded annual growth rate with expectations to reach $61 billion by early 2028.
Keter has doubled its digital and online services to reach clients in this new and exciting space. Keter offers digital product suggestions, customer service by phone, and other omnichannel support strategies.
Alejandro Pena says of the business and its present goals, “We will serve out customers wherever they are, whenever they want, in every possible way that they want.”
Penastatede, “This might be in a physical store, digital store, delivered, picked up, whichever way customers want to engage – we will be there.”
Embracing the Strengths at Keter Group
Thanks to an enduring production process, Keter has embraced its competitive advantage over the years. Pena says, “Keter products are significantly more durable than any outdoor product, and they’re made from recycled materials.”
Keter has long focused on the importance of resin for its material production as resin provides long-lasting protection with a professional finish. Pena said of the material, “Our products are made to last a very long time, well beyond one summer.”
Alejandro Pena believes that Keter will continue growing into a consumer-centric company where its brands and branding will play an ever-increasing role in consumer outreach.
